Aberdeen Murray Johnstone puts £2.7m in Visual Gold

Visual Gold, the animation services company will focus on developing its character brand properties for television.

Aberdeen Murray Johnstone Private Equity has invested £2.7m into Visual Gold Limited, a provider of creative design and animation services for the television and film market.

The cash will be used to support Visual Gold’s ongoing infrastructure investment as well as its working capital requirements.

Visual Gold was established by its managing director David Griffiths. The company’s core business strategy, through its television and film division, 3D Films, is to focus on developing character brand properties for television. It will also focus television and film “special effects” market, and cutting edge technological advancements such as virtual set technology, which is increasingly popular within the industry.

Visual Gold ‘s characters and products which are currently in production include The Wheels on the Bus, a 3D animation series for pre-school children which is narrated by Dawn French. The show will be launched in Cannes in April for worldwide broadcast.

Harry Jeavons-Fellows, local director of Aberdeen Murray Johnstone’s Birmingham office, believes that with the proliferation of TV channels and the increasing viewer demand for high quality computer animation content, Visual Gold has significant growth potential.

“The early reaction to Visual Gold’s products in development, such as The Wheels on the Bus, has been extremely promising,” he said.

Visual Gold retains ownership of the intellectual property rights to its products.

Catalyst Corporate Finance, KPMG and DLA advised the private equity firm. Wragge & Co advised Visual Gold.