Sign up for a rubbish PPP

Here at Infrastructure Investor, we like to think of ourselves as quick to pick up on new trends in the public-private partnership (PPP) world. Hence, in these pages, we have previously brought to you details of a zoo PPP and even a graveyard PPP. This month, we have a new one to add to the list: the litter PPP.

The latest innovation comes courtesy of the North Carolina Department of Transportation (NCDOT).  Under the Department’s “Sponsor a Highway” inititiative, two Californian firms – Adopt A Highway Maintenanc e Corp and Adopt A Highway Litter Removal Service – have been awarded contracts to manage sponsored roadside litter removal along the I-40 and I-95 highways. No taxpayer cost is involved, an NCDOT statement proudly announces.

The two firms have employed a North Carolina-based sign company to install and maintain roadside signs, which will carry the names of those sponsoring litter clean-ups along one-mile stretches of highway. Thus, in return for their money, sponsors will have their names associated with good environmental stewardship in the minds of passing drivers.

The NCDOT statement adds that further information can be found on the wonderfully named Office of Beautification website (http://www.ncdot.gov/doh/operations/dp_chief_eng/roadside/Beautification/SponsorAHighway/default.html).