Brazos in BBQ, frozen food deals

Brazos Private Equity Partners has acquired two food manufacturers, the firm’s first moves under the food and beverage investment programme it launched last year in partnership with former Brach’s Confections head Terry O’Brien.

US firm Brazos Private Equity Partners has made the first two acquisitions under its food and beverage investment initiative. In partnership with Wholesome Holdings Group, the firm has bought smoked meats producer Sadler’s Bar-B-Que Sales and frozen food manufacturer Golden County Foods, both for undisclosed amounts.

Golden County
frozen food

Wholesome Holdings is owned by Terry O’Brien, the former chief executive of Brach’s Confections. The firm acquires mid-sized companies in the food and beverage sector, in particular family-owned businesses and divisions of corporations.

Brazos first partnered with O’Brien in early 2006 on a deal on which they were ultimately outbid. In June the two parties formalised a partnership to invest in food and beverage businesses with revenues of between $50 million and $500 million. Brazos committed up to $60 million (€41 million) to the effort out of its second private equity fund, which closed on $400 million in 2006.

Brazos has formed similar partnerships in the past. In 2005 the firm joined with David George, formerly president of prescription drug plan administrator AdvancePCS, to make acquisitions in the health care industry.