Bogged down in an emissions scandal involving nearly 11 million of its vehicles, Germany’s Volkswagen has been struggling to rebuild its reputation as an honest, humble company recently. Yet if redemption starts with total transparency, then the carmaker seems to be taking the right route.
Or at least that’s one way to interpret the words of Mario Müller, its head of infrastructure. “We’ve made a commitment to going cloud-first with all new deployments,” he said last month.
Unfortunate choice of words, but then again Müller’s background is not in communications. In fact, he is more of an IT genius, having previously held a similar role at BMW for 16 years. His comments referred to Volkswagen’s plans for an ambitious, cloud-based IT infrastructure to support the €1.5 billion it aims to spend on developing electric and connected cars in the near future.
A sharp turn towards digital thinking is also something we’ve noticed among a community closer to our core coverage: infrastructure investors and fund managers.
Mind you, we don’t have proper data to back this. But in the wake of our Berlin Summit, which saw panellists speak of an Airbnb effect in everything from car parks to energy, we’ve been invited to half a dozen breakfast briefings focused on technological disruption.
Clearly something’s cooking under the hood.