They might have been giants

Iceland has long been known as a home for giants, including the likes of the late Jon Pall Sigmarsson, who captured hearts and minds around the globe as “World’s Strongest Man” before his tragic demise in 1993, and more recently to “The Mountain” Hafpor “Thor” Julius Bjornsson of Game of Thrones fame.

In homage to this tradition, Choi & Shine Architects have designed what many hope will become the world’s most unique and artistic electricity transmission project, “The Land of Giants”.
Choi & Shine originally presented their design for human-shaped transmission pylons in 2008 as part of the Icelandic High-Voltage Electrical Pylon International Design Competition, and after winning that competition for its innovative take on the commonly-used lattice tower design, the architects have gone on to win several other awards around the world. 
While Landsnet, one of four power companies in Iceland, ultimately decided against using the design, it still stands as an example of how public opposition to the building of certain types of infrastructure might be overcome through an aesthetic approach.