JH Partners has made a minority investment in Australian skin care company Jurlique, an organic cosmetics company. Financial details were not disclosed.
Jurlique’s skin care collection is based on plant and flower-based extracts, elixirs, and lotions made from ingredients like chamomile, calendula and lavender. The ingredients are grown on the company’s organic, biodynamic farm in the Adelaide Hills of Southern Australia. The company also uses a minimal amount of packaging. The line has become very popular with celebrities such as Nicole Kidman and has over 60 retail locations internationally including a strong presence in Australia, Hong Kong, Tokyo, and throughout Asia.
JH Partners principal John Hansen has been appointed as the chairman of the board of Jurlique. Hansen said JH Partners, which is the only private equity investor in the company, was brought on board to expand the reach of the product line.
“Our invitation into the company was really because this is a brand that’s been nicely leveraged down in Australia, but it hasn’t been really well-leveraged at all here in the states, and that’s something that we do well,” he said.
Jurlique now has fourteen independent retail locations in the US including in New York, Beverly Hills, Santa Monica and San Francisco.
After what the firm describes as an intensive international search for a new CEO, JH Partners has brought on Eli Halliwell, former general manager of Estee Lauder hair care company Bumble and Bumble.
JH Partners, which focuses on middle market consumer products and services companies, has several other investments in the beauty sector including Bare Essentials and Go Smile. This is the firm’s first investment in Australia, as well as its first investment in skin care.