Networking culture

VCs’ enthusiasm for backing social networking sites is stretching around the world to India, as seen in US venture firm Canaan Partners’ recent backing of BharatMatrimony. By Judy Kuan.

US and European venture firms have shown their appetite for online social networking sites targeting their home markets, such as Facebook in the US and Bebo in the UK. However, these VCs’ interest in sites that target overseas markets are starting to pick up as well.

India is a prime example. Just yesterday, US bicoastal venture firm Canaan Partners announced that it, along with Yahoo! Inc., has invested in the $8.6 million (€6.7 million) series A financing of Indian online matrimonial service BharatMatrimony Group.

Kamra: banking on love

The site boasts over 7.5 million members, and its homepage proclaims the site to have the “world record in marriages” and “eight times more success stories than others”, as well as being the “only portal to offer total privacy”. BharatMatrimony was launched in 1997 and now offers 15 “regional channels”, each of which has its own subsite, including Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalee, Marathi, Marwadi, Oriya, Parsi, Punjabi, Sindhi, Tamil, Telugu, Urdu.

Canaan cut its teeth on the online networking business over a decade ago as the first investor in, the first online dating service established in the United States. Last year, reaped $250 million in revenues.

“Canaan Partners was there in the early days of social networking on the Internet with, and we’re capitalising on the same kind of opportunity today in India,” said Canaan general partner Deepak Kamra in yesterday’s press statement. “India has a huge population of 1.1 billion, and the most important thing there is love and marriage. We saw pretty much the same thing at and we’re seeing it again at BharatMatrimony.”

“Dating is not a widely accepted custom for most Indians,” noted Alok Mittal, the executive director for Canaan’s two-month-old India office. “But marriage is extremely important, and we want to help as many brides and grooms get together as possible.”

Another VC active in India’s online matchmaking space is WestBridge Capital Partners, which funnelled $8 million into matrimonial services site in March of this year. Other types of social networking sites have been gaining momentum within the Indian market as well, including Sixer – an Indian social networking site for cricket fans – which received an investment earlier this year from Linus Capital, a venture firm based in the San Francisco area. 

According to Kamra, India’s Internet market – in terms of penetration – is much lower than the US or China, and presents a significant constraint to the use of social networking sites in India.

“Now, the Internet in India is more transactional in nature,” said Kamra in a conversation with PEO. He added that even BharatMatrimony, although the site may seem like a social network, is still transactional in nature.

However, Kamra expects that this dynamic will change, particularly as access to broadband increases in India in the next few years. And as the Internet infrastructure in India grows over the upcoming years, social networking portals such as BharatMatrimony and will likely become much more accessible – and popular – for potential users.

With the Indian online networking industry presently in its adolescence, how well VCs and social networking sites in India match up still remains to be seen. But if the experience in the US and China is any indication, these could well prove to be matches made in heaven.